It is time to escape the dancing footwear.

H&M launched its spring 2018 marketing campaign Monday, with a video that includes Elizabeth Olsen, mannequin Imaan Hammam and none aside from Winona Ryder.

If the famed scene from The Satan Wears Prada involves thoughts—”Florals? For spring? Groundbreaking”—anticipate extra than simply the standard female, flowing wardrobe fare. The video, additionally that includes fashions Andreea Diaconu, Anna Ewers and Naomi Shimada and singer-songwriter Andrea Valle, is an ode to feminine empowerment and unity. It seemingly embraces the newest cultural shift prompted by causes just like the #MeToo and Time’s Up actions.

In a sleepy city in Buenos Aires, the Avengers: Age of Ultron actress is led by a male dancer in a passionate-much less dance, till one other lady cuts in and livens up the place. Not solely can we see the actress’ dancing expertise (or spectacular digital camera work), however the celebration of girls is obvious.

ESC: H & M Spring Campaign, Elizabeth Olsen

Courtesy H & M

“It was such a thrill to be in Buenos Aires for the H&M Spring marketing campaign, and extra importantly, to be surrounded by such an exquisite forged of robust ladies. All the expertise was extremely inspiring,” Olsen stated in a press launch.

The town comes alive with dancers in broad-leg trousers, billowy blouses with embroidery, asymmetrical hems and cascading ruffles. The group of numerous ladies, in black and white with pops of pink and lightweight blue, dance via the road…till the second Winona and Elizabeth meet.

ESC: H & M Spring Campaign, Winona Ryder

Courtesy H & M

“I really like the best way that the marketing campaign actually celebrates ladies in a really genuine approach. I discovered that to be actually refreshing and far wanted proper now on this tradition. They’re celebrating themselves and one another,” stated Ryder in the identical launch.

Whereas the Stranger Issues actress is simply within the video for a couple of seconds, we all know the dance is on.

The spring assortment drops in retailer and on-line March 22. 

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