H&M’s relationship with the environment is definitely complicated. But its newest Conscious Exclusive collection, fronted by model Natalia Vodianova, may be its best attempt at sustainability yet.


The retailer revealed Tuesday that the new Conscious collection is made in part using Bionic, “a recycled polyester made from plastic shoreline waste.”

Included in the mix is this gorgeous, intricately detailed pink pleated gown, which will retail for $249.

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